Privacy and Security
At My Best Friends we are committed to protecting your privacy. We have published this data protection guide to ensure you are fully aware of how and why we collect information and to whom such information is disclosed.
When you shop on our website, we will ask you to input and will collect Personal Information from you such as your name, e-mail address, billing address, delivery address, telephone number, product selections and credit card details. We will treat all your Personal Information as confidential (although we reserve the right to disclose this information in the circumstances set out below).
This site is being monitored and may capture information about your visit to improve the quality of the service we provide.
We may use your information for the following purposes:
- Processing your orders;
- To disclose information about you to any relevant regulator if they require it or to anyone else, if we have a legal duty to do so;
- Monitor customer traffic patterns and site usage to help us develop the design and layout of the site;
- We may also monitor or record telephone conversations with you to ensure consistent service levels, to prevent or detect fraud and for training purposes;
We follow strict security procedures in the storage and disclosure of information, which you have given to us, to prevent unauthorised access. Our security procedures mean that we may occasionally request proof of identity before we are able to disclose information to you.
New technologies are emerging on the internet which help us to deliver customised visitor experiences. In particular, there is a technology called "cookies" which may be used by us to provide you with customised information from our website.
A cookie is an element of data that a website can send to your browser, which then may store it on your system. Cookies allow us to understand who has seen which pages and advertisements, to determine how frequently particular pages are visited and to determine the most popular areas of our website. Cookies also allow us to make our website more user friendly.